Emails of Executives
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Identifying target industries can be an intimidating task if you don't perform extensive analysis and research that gives quantifiable reasons to support and drive your lead generation process. Ask yourself whether the businesses within this industry are ones you may have worked with before, or perhaps you have researched them in the past and discounted them for reasons that are now irrelevant?
Ensure you take stock of ground you may have already covered. The sales landscape is one that constantly changes and therefore your strategy to approach a variety of industries should reflect that.
No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target "anyone interested in my services." These targets are too general.
Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.
With a clearly defined target audience, it is much easier to determine where and how to market your company.
Everyone wants to sell to the CEO directly bypassing all the possible gatekeepers and naysayers.
However, research says there is no single decision maker left in most organizations. Even if you get red carpet access to the CEO early in a decision making journey, he or she will likely send you to a cross-functional team, who will each review the proposal and report back before a decision is made. Consensus buying is the norm. Identify the right hierarchy and function you want to initiate the process using our filters.
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What I love the most about LH is the ease of access and flexibility, I have an option to apply filters and choose what data points are critical as per my marketing needs and only pay for the selected items.Deepak Thakur : Marketing Lead at IT Company
With the direct contact details now available readily (as well as on request), my team now spends more time on convincing prospective buyers rather than the gatekeepers.Umang Kumar : Founder at Digital Marketing Agency
B2B data at this price point is a boon for small but growing company like ours, the platform is easy to navigate and the data quality is as good as any premium database providerRohan Sinha : Tech Lead